Isabel's Boutique
Isabel's Boutique

About Us

Isabel's Boutique owner, Isabel Moreno

The latest fashion trends...

Here at Isabel's Boutique we focus on offering the latest trend on women's clothing and accessories. My goal is to sell women's apparel that is fashionable, chic, trendy, unique, but also comfortable to wear.

Happy shopping!


How it all started....


My name is Isabel and I am the owner of Isabel’s Boutique. I was born and raised in San Diego, Ca in the Chula Vista area by my parents, who are from Baja California, Mexico. Ever since I was a little girl, I have always wanted to have a my very own store and I have finally fulfilled that dream by opening an online boutique. I have worked in retail and customer service for almost 8 years and 3 years in a shipping facility. One day it finally clicked in my mind, why not combine both experiences? And here we are.

What really motivated me to open my own boutique was the frustration of going to a store to only find clothing that is too short, too revealing, or too sheer. As much as I would love to be on trend, I would also like to be more covered up. Although there is nothing wrong with showing a little skin, I want to offer women a style where they feel comfortable in whatever they are wearing and also feel stylish at the same time.  I vow to offer the most stylish, fashion forward, cute, colorful, unique, one of a kind, body-positivity looks as much as possible. We all have unique styles, we just have to find the style that represents us.

Contact Us

Any Questions or Concerns? Email us!

Isabel's Boutique

Chula Vista, CA 91911-1634US